Privacy Analytics - IQVIA and Privacy Analytics work to improve cancer treatment outcomes in Europe (2024)

The Challenge

Unlocking insight from patient data while enhancing privacy

In 2017, IQVIA created the European Oncology Evidence Network (OEN) in partnership with a group of leading oncology hospitals. The mandate of OEN is to “collate comprehensive, up-to-date, and validated data on how anti-cancer medicines are actually used in clinical practice for all forms of cancer, in all patients.”

Privacy Analytics, an IQVIA company, joined the project to provide expert advisory services and software to enhance the privacy of patients represented in the OEN’s datasets.

The Background

The growing complexity of cancer treatment

While innovative new treatments are saving lives and improving outcomes for cancer patients all over the world, cancer treatment has become increasingly complex and expensive. Public health systems struggle with limited resources and affordability while public concerns have risen significantly.

The External Factors

Regulatory restrictions apply

OEN’s goal is to improve the quality and cost-effectiveness of cancer treatment and care to individual patients based on their specific needs. To achieve these objectives, OEN needed to collect and analyse as much real-world data from as many cancer patients as possible while enhancing privacy.

This sensitive, personal health information had to be transformed to meet privacy and regulatory obligations, while retaining its value for research. OEN and its stakeholders are subject to the European Union’s General Data Protection Regulation (GDPR). This law strictly governs data protection and privacy in the EU and the European Economic Area (EEA). It also addresses the transfer of personal data outside the EU and EEA areas.
In addition to transforming personal information in a manner that would satisfy GDPR privacy requirements, no patient-level data ever leave any of the hospital cancer centers.

The data must be transformed to protect privacy and any desired analysis can then be conducted within each cancer center. Only the aggregated results of analyses are shared with other members of OEN.

Solution

An automated platform that transforms data at speed and scale

Each OEN hospital required three components within their control and oversight:

1. A system to extract, link, and combine all the information relevant to an individual oncology patient from different sources with the information of other patients into a single research data repository.

2. A system to transform all this data to enhance privacy by replacing directly identifying information with pseudonyms [known as pseudonymization]. Each hospital established its own rules about which specific patient identifiers were pseudonymized.

3. A system to conduct the desired analysis.

Privacy Analytics’ Eclipse software enabled pseudonymization

Teams from IQVIA worked onsite with four OEN partner hospitals – in the U.K., Portugal, France, and Germany. IQVIA designed and deployed the automated data pseudonymization filter at the hospital sites, to reduce the manual effort required for the whole process.

The GDPR defines pseudonymization as “the processing of personal data in such a way that the data can no longer be attributed to a specific data subject without the use of additional information.” Pseudonymization replaces directly identifying information for a patient within a data record with one or more artificial identifiers, or pseudonyms. There can be a single pseudonym for a collection of replaced fields or a pseudonym per replaced field.

Privacy Analytics’ Eclipse was installed at the three hospitals that lacked the means to perform data transformation on their own. This enterprise-level software platform transforms vast stores of sensitive data, safely and at scale, in an automated process.

The OEN partners also wanted to retain the ability to re-link any individual patient should an analysis reveal an immediate need for some kind of intervention of benefit to the patient.

To retain the ability to re-link, while also remaining compliant with GDPR, Privacy Analytics developed customized data encryption features, “Key Management” and “Secure on-demand re-linking,” to transform the patient data in a way that can be decrypted in a secure fashion.

From the perspective of the end user, Privacy Analytics’ Eclipse is practically a magic box—real-world patient data enters and then passes through a “filter” where the transformation takes place. Pseudonymized data exits with the necessary controls in place to meet regulatory standards for privacy, ready for analysis and use in observational studies.

The Benefits

Safe data-sharing to improve care, reduce costs, earn trust

OEN made it possible to conduct high-quality observational oncology studies for both hospitals and pharmaceutical companies on treatment outcomes and quality of care.

With the combination of proven expertise, a leading data transformation platform, and the deployment of specialist personnel on site, IQVIA and Privacy Analytics helped OEN partner hospitals enhance their existing systems. This enabled the hospitals to create bespoke, transformed data sets suitable for analyses in observational studies. The insight from these studies contributes to the efficiency, accuracy, and cost-effectiveness of patient treatment.

“When you have the capacity to transform patient data, at speed and at scale with a standardized model, to protect privacy and meet strict regulatory guidelines such as GDPR, you can share data safely with great results,” said Prashan Rampersad, Solution Architect, Real-World and Analytics Solutions, for OEN.

The Outcome

Creating a future-proof foundation for innovation

In particular, the adaptation of the powerful Privacy Analytics’ Eclipse platform has made it possible for Europe’s leading oncology hospitals to safely and responsibly unlock the vast potential of their patient information. In so doing they are able to help tailor patient treatment while addressing the growing logistical and financial challenges around cancer treatment. The benefits extend beyond these individual hospitals to the entire drug development ecosystem.

“Forward-thinking executives in both the clinical and pharmaceutical settings understand that safe data-sharing is becoming increasingly critical to earn stakeholder trust and improve patient outcomes,” added Mr. Rampersad.

Privacy Analytics - IQVIA and Privacy Analytics work to improve cancer treatment outcomes in Europe (2024)

FAQs

What is the EU platform to improve access to cancer medicines? ›

In January 2025, the EU HTA Regulation will become a reality: all new cancer medicines and advanced therapy medicinal products (ATMPs) will be jointly assessed at the EU level. The new EU HTA presents a significant opportunity for Europe to speed up access to new treatments.

What is the Iqvia cancer data Network? ›

IQVIA's Cancer Data Network delivers near real time information to those involved in the delivery of cancer services. The network uses data to drive improvements in the quality of care and increase treatment options for cancer patients.

What is the European strategy for cancer? ›

The aim of Europe's Beating Cancer Plan is to tackle the entire disease pathway. It is structured around four key action areas where the EU can add the most value: (1) prevention; (2) early detection; (3) diagnosis and treatment; and (4) quality of life of cancer patients and survivors.

Where is the best cancer treatment in Europe? ›

The Royal Marsden is Europe's largest comprehensive cancer centre, is rated CQC 'Outstanding' and is one of the leading cancer centres in the world, delivering outstanding levels of patient care.

What is the advantage of Iqvia oncology? ›

IQVIA Global Oncology Intelligence provides you with the latest insights on cancer treatments, market dynamics, and clinical practice to make informed decisions. Access harmonized data and treatment insights to understand global trends in cancer care and stay ahead of the competition.

What are the largest cancer networks? ›

Top U.S. cancer centers by number of physicians
RankHospital name# of affiliated physicians
1Cleveland Clinic Main Campus6,344
2AdventHealth Orlando4,833
3Mayo Clinic Hospital - Saint Mary's Campus4,607
4Corewell Health Butterworth Hospital3,476
21 more rows
May 23, 2024

Is there a cancer database? ›

The NCDB, begun in 1989, now contains approximately 40 million records from hospital cancer registries across the United States.

What is the European equivalent of the FDA medical devices? ›

The CE Mark in the European Union and the FDA approval process in the United States both perform the same functions, namely assessing the safety and efficacy of new devices. Despite the differences in the CE Mark and FDA approval systems, there are no more product recalls in Europe than in the United States.

What is the mission of the EU on cancer? ›

The Mission on Cancer aims to improve the lives of more than 3 million people through prevention and cure, as well as support individuals and their families affected by cancer to have longer and better lives by supporting the EU's Beating Cancer Plan.

What is the EU platform on antimicrobial resistance? ›

The EU Platform on Antimicrobial Resistance operates in two ways: Meetings: biannual plenary and sub-group meetings; Digital tool: an online instrument that allows users to keep working on issues of common interest at any time, even outside the framework of physical meetings.

What is the EU directive on medicinal products for human use? ›

Summary of Legislation

Medicines for human use must satisfy strict authorisation procedures to prove they meet high quality and safety standards. Different national provisions must also be removed to ensure they are available throughout the European Union (EU).

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